data research graphic

The Growth of Social Media Use in America

According to the Pew Research Center, seven out of ten Americans use social media platforms. Facebook, Instagram and Twitter still dominate, however shifting demographics among the major platforms demonstrate how Americans of different backgrounds are consuming social media content.

Buffalo Tech Consulting is currently studying social media use here in WNY and is working on a piece comparing local and national social media trends.

Age is just a number

As more Americans have adopted social media, the social media user base has also grown more representative of the broader population. Young adults were among the earliest social media adopters and continue to use these sites at high levels, but usage by older adults has increased in recent years. Recent Pew Research Center surveys find that seniors are also moving towards more digitally connected lives.


(Not seeing any interactive data? View this page without encryption.)

The wealthy have more to “share”

This Pew Research study found that those with higher incomes were more likely to use social media. Overall, social media use has increased at similar rates throughout all income brackets within the past decade.


(Not seeing any interactive data? View this page without encryption.)

Coffee, toast, tweet

For many users, social media is part of their daily routine. Roughly three-quarters of Facebook users – and around half of Instagram users – visit these sites at least once a day.


(Not seeing any interactive data? View this page without encryption.)

Facebook is (still) the most popular

It’s not going anywhere. Facebook is still the most-widely used of the major social media platforms, and its user base is most broadly representative of the population as a whole.


(Not seeing any interactive data? View this page without encryption.)

Leave a Reply